Launching an online music publishing brand.
A Project with Parallax Digital Agency
- Marketing campaign road map
- Interactive content planning & copy
- Content & blog writing
- Production management
- On site SEO
- Retargeting campaign
Interactive infographic: You vs Simon Cowell
Part of the online launch for Lemoncake was to focus on their SEO (search engine optimisation). Driving high value links from creating interesting, sharable content to help Google rank the site was a core element of the strategy.
Designing the process and content for the interactive, the launch was inline with the X Factor competition to ensure a high media buy in and maximum reach for the peice.
Please note the infographic is no longer live on lemoncake.com - the link is on a Parallax staging domain.
Blog management & on site SEO strategy
Introducing a new music publishing company to the online world with solid on site SEO foundations and a blog content strategy to match.