Content marketing strategy & SEO for one of the UK's largest car parking companies.
Project with Parallax Digital Agency
- Content marketing strategy
- Creative content production
- SEO (on page & link building)
- Outreach & Online PR
- Copy writing (blogs/articles)
- Social media marketing
A big win during the campaign saw international news channels cover our 'Bonkers for conkers' campaign.
Working closely with the client to plan and execute the campaign we saw a significant organic search increase and high domain authority link wins.
Read all about it - see the story's reach.
Another highly successful content marketing piece for CitiPark was the 2013 Ashes Infographic that we produced inline with the Manchester Test.
Part of the outreach campaign for this project saw coverage live on the day of the Test in Manchester on the Guardian's Over by Over coverage. Winning more and more significant backlinks to the CitiPark site (previously Town Centre Car Parks) saw a significant rise in search coverage and sales.
Ongoing Marketing Campaign
The creative content campaign saw a series of creative interactive, written and social marketing at the heart of the project. From interactive drink driving test campaigns and road sign quizzes, a creative SEO approach saw outstanding results.
Additional pieces (no longer live): 1) Drinking Driving Interactive Campaign, 2) International Road Signs Quiz, 3) Road Safety Infographic (partnership with Think! Government Orgnisation - all pictured below.