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CitiPark

 

Content marketing strategy & SEO for one of the UK's largest car parking companies. 

Project with Parallax Digital Agency


 
  • Content marketing strategy
  • Creative content production
  • SEO (on page & link building)
  • Outreach & Online PR 
  • Copy writing (blogs/articles)
  • Social media marketing
 
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Overview

Marketing car parks isn’t particularly sexy. However, a creative approach by working closely with CitiPark to create outstanding content saw huge gains.

As well as coming up with interesting content ideas (which were featured in TIME Magazine, BBC and The Telegraph amongst others) we managed to rank Citi Park for all of their keywords in the top 3 results for most searches and grow considerable revenue and brand reach.

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Online PR

A big win during the campaign saw international news channels cover our 'Bonkers for conkers' campaign.

Working closely with the client to plan and execute the campaign we saw a significant organic search increase and high domain authority link wins. 

Eyeballs 

Read all about it - see the story's reach. 

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Ashes Infographic

Another highly successful content marketing piece for CitiPark was the 2013 Ashes Infographic that we produced inline with the Manchester Test.

Part of the outreach campaign for this project saw coverage live on the day of the Test in Manchester on the Guardian's Over by Over coverage. Winning more and more significant backlinks to the CitiPark site (previously Town Centre Car Parks) saw a significant rise in search coverage and sales.

 

Ongoing Marketing Campaign

The creative content campaign saw a series of creative interactive, written and social marketing at the heart of the project. From interactive drink driving test campaigns and road sign quizzes, a creative SEO approach saw outstanding results.

Additional pieces (no longer live): 1) Drinking Driving Interactive Campaign, 2) International Road Signs Quiz, 3) Road Safety Infographic (partnership with Think! Government Orgnisation - all pictured below.

 
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