"Lemme say it again – there’s a job going for a professional pizza taster – someone who tastes pizza and gets paid for it."
- UniLad
- International, national & local press coverage
- c.5.3 million+ reach from global social brands
- 200+ high profile backlinks (including 80+ domain authority scores)
- 360° story (2nd & 3rd wave with shift to local focus)
- 4,693 applicants
Video Content
Press Coverage
Local focus
Dough-n't miss out on grabbing a slice of the action - @BathPizzaCo are hiring a Pizza Taster! 🍕 Apply here > https://t.co/rHXpDDaOEl pic.twitter.com/0BqUI2oOyl
— Visit Bath (@VisitBath) 12 October 2017
The ultimate dream...@BathPizzaCo https://t.co/DDAXq28DHK
— Bath Weekend (@BathWeekend) 9 October 2017
This genuinely sounds like the best job ever 😍🍕 https://t.co/geCcub3mqQ
— The Bath Magazine (@TheBathMagazine) 10 October 2017
Social Reach
Grabbing the headlines around the world...
You can now get paid actual money to be an actual professional pizza-taster https://t.co/WSzS9l92Tv pic.twitter.com/u15fH6TMDw
— BBC Three (@bbcthree) 16 October 2017
Dream job alert because a restaurant in the South West will pay you to eat pizza https://t.co/8BG7eEGGXF
— JOE.co.uk (@JOE_co_uk) 11 October 2017
You will get PAID to eat pizza... https://t.co/n5mHD8c2Yw
— Bristol Post (@BristolPost) 12 October 2017
Calling all pizza enthusiasts… https://t.co/WFs6HPo0P7
— reed.co.uk (@reedcouk) 14 October 2017
Getting paid to eat pizza? Bring it on! https://t.co/blBncs4ekg
— Yahoo Finance UK (@YahooFinanceUK) 11 October 2017
You Can Now Become A Professional Pizza Taster And Get Paid For It - https://t.co/VHaEk4FAcp 🍕🍕🍕 #pizza #goals #Saturday pic.twitter.com/0ykmzXAM8B
— boohoo.com (@boohoo) 14 October 2017
This company wants to pay you to eat pizza https://t.co/5trfyEsgF5 pic.twitter.com/ExFxFsK040
— Stylist Magazine (@StylistMagazine) 11 October 2017
Do you have what it takes to be a professional pizza taster? https://t.co/8S23uCseu8 pic.twitter.com/aIAM1ScpPj
— MUNCHIES (@munchies) 15 October 2017
There’s a job going for a professional pizza taster https://t.co/JOIbR582i9
— Metro (@MetroUK) 11 October 2017
Urgent: there is a job vacancy for a pizza taster https://t.co/ATBirUmaDx pic.twitter.com/Q59nsUTrtJ
— ShortList (@ShortList) 11 October 2017
State side
As well as driving significant online video content, national news broadcasters including NBC ran the story live on television.
Outside of the UK, America, Italy, and New Zealand were the highest engaging nations to share the story, significantly contibuting to the 4,693 applicaitons.
BBC Radio
Bath Pizza Co mixing it with Blue Planet and Brexit talk (episode not currently available)
If anything, @theemmabritton's face in this pic is worth a share! https://t.co/OZo31f1mn2
— BBC Radio Bristol (@bbcrb) 11 October 2017
Going full circle
Interviewing Bath Chronicle reporter, Harriet for the role
Want to know how to get the job of Professional Pizza Eater?@BathPizzaCo #dreamjob https://t.co/LlY0r8RzBe
— Bath Weekend (@BathWeekend) 21 October 2017
Driving the momentum
After a lot of media requests we decided to invite HuffPost to cover Mike's first day on the job.
Working with the HuffPost team we shot a short film introducing Mike and his role.
A big win here for Bath Pizza Co was ensuring that we had the brand front and centre throughout.
Introducing Mike to Bath Chronicle
Bath Chronicle video exclusive as we welcomed Mike to the Bath Pizza Co team.
Meet the professional pizza taster of Bathhttps://t.co/yoC4zG7mzA
— Bath Chronicle (@BathChron) 29 November 2017
Professional pizza taster: blog
Keep up to speed with the professional pizza taster role on the Bath Pizza Co website as Mike curates the menu.
Stretching the story
The BBC feature prompted a huge online discussion about the pizza world.
One piece of feedback opened a debate about acceptable pizza toppings - particularly the controversy surrounding pineapple.
With the BBC we created a dough ball roulette concept for the Bath Pizza Co menu which has currently reached 12,000 views to date.
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