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Bath Pizza Co

 
 

Positioning a new pizza restaurant to stand out amongst 400 restaurants and eateries in Bath.


 
  • Branding & design
  • Creative direction 
  • Responsive website
  • Marketing strategy
  • Onsite POS material
  • Social media management
  • Events & promotional evenings
  • Email management
 
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First class content

 

Producers & People

At the core of Bath Pizza Co. are the farmers and producers who make the product what it is. Putting these people and their stories at the centre of the campaign was key to the success and traction the businesses received upon launch and at follow up events.

 
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Community focused 

Partnering with local bloggers, online influencers and media, several events were held to launch the brand. This included an Instagram exhibition of the city, free pizza tasting sessions and a festival event.

More about the Instagram exhibition →

More about the tasting session →

More about the festival →

 

 
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Growing an audience that cares: a one mile mantra

With paid and organic social activity, the Bath Pizza Co. name has grown and grown. This strategy has doubled turn over on the previous year.

Using Deliveroo as a shop window to grow early exposure - and structuring a pricing slide over time - the businesses has seen digital play a crucial role in becoming the 'go - to' pizza place in Bath. 

Through a story telling process showing the development of the business from day one has enabled the audience to feel an affinity with company and it's people.

 
 
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Video content

Partnering with a Director of Photography a short promotional film was shot showing off the product and production process.

 

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Web

Delivering a search friendly optimised mobile site to showcase the product and customer experience that Bath Pizza Co has to offer.

 


View next case study

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The Bath Gin Company

Helping one of Bath's best loved brands establish themselves online

Coming soon.