Positioning a new pizza restaurant to stand out amongst 400 restaurants and eateries in Bath.
- Branding & design
- Creative direction
- Responsive website
- Marketing strategy
- Onsite POS material
- Social media management
- Events & promotional evenings
- Email management
First class content
Producers & People
At the core of Bath Pizza Co. are the farmers and producers who make the product what it is. Putting these people and their stories at the centre of the campaign was key to the success and traction the businesses received upon launch and at follow up events.
Partnering with local bloggers, online influencers and media, several events were held to launch the brand. This included an Instagram exhibition of the city, free pizza tasting sessions and a festival event.
Growing an audience that cares: a one mile mantra
With paid and organic social activity, the Bath Pizza Co. name has grown and grown. This strategy has doubled turn over on the previous year.
Using Deliveroo as a shop window to grow early exposure - and structuring a pricing slide over time - the businesses has seen digital play a crucial role in becoming the 'go - to' pizza place in Bath.
Through a story telling process showing the development of the business from day one has enabled the audience to feel an affinity with company and it's people.
Partnering with a Director of Photography a short promotional film was shot showing off the product and production process.
Delivering a search friendly optimised mobile site to showcase the product and customer experience that Bath Pizza Co has to offer.
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