Positioning Bath Function Rooms as the #1 venue hire space in Bath.
- Full creative refresh
- Website overhaul
- Ongoing marketing strategy
- Social media management
- Lead generation
- Media planning / paid content
Delivering a professional identity and responsive website to drive inbound enquiries.
With a high volume passing footfall, taking advantage of the spaces outside the Bath Function Rooms was a no-brainer.
Designing clear, informative and effective A0 sized signage generated several new high value customer acquisitions within the first month alone.
The Bath Function Rooms serves public and corporate events. Reaching the corporate decision makers and event organisers has been a KPI for the campaign as the businesses drives more mid week hire sales.
Compared to previous print magazine campaign costs, ROI from segmented retargeted customers proved to be a useful tool.
Working hard to attract leads to bathfunctionrooms.com, the business was able to serve custom adverts to different users around the web - whether they are browsing website such as BBC Good Food, MSN, Daily Mail etc. This drove high value customers back to the website, regularly converting.
Paid social ads through LinkedIn have reinforced brand awareness within Bath and the Somerset region.
Targeting users by job title, business, geographic location and business size Bath Function Rooms saw new first time acquisitions from companies in Bath and beyond.
Ad creative samples
Bath Function Rooms hosts wedding ceremonies and receptions year round.
Improving the bathfunctionrooms.com search visibility for 'weddings in Bath' and similar search phrases is a KPI for the business' marketing strategy. This is an incredibly competitive search keyword area so we are producing an ongoing wedding microsite blog to help position the website more prominently in SERPs.