Content strategy lead supporting the launch of Night at the Museum 3. The strategy focussed on revealing behind the scenes stories and myth busting content to drive engagement and achieve the commercial targets set.
Content marketing strategy
Content design & production
$360 million worldwide box office
$27 million domestic video sales
Over 10,000 App downloads
Designing and producing a series of content to support box office, DVDs sales and App downloads.
Working with the Broadcast team we produced a 3 part series to support the content marketing strategy in line with the staged release of cinema tickets, App launch and retail sales arm.